German enterprise software leader and one of the largest in-house localization operations in the software industry.
SAP, founded in 1972 in Germany, is the largest European software company and a leader in enterprise resource planning. Its products are delivered in dozens of languages and adapted to country-specific legal and tax rules, and SAP runs one of the largest in-house language and localization operations in the software industry, including its own machine translation service for SAP content. Its adoption of generative AI through the Joule assistant is a signal for how enterprise software vendors handle multilingual AI.