Streaming service that is one of the largest buyers of subtitling and dubbing, with content in dozens of languages.
Netflix, founded in 1997 as a DVD-by-mail service, is the world's largest subscription streaming platform, available in more than 190 countries. Its global strategy depends on localization at scale: it commissions subtitles and dubs in dozens of languages, has turned non-English productions such as Squid Game and Money Heist into global hits, and publishes its own timed-text style guides that effectively set standards for the media localization supply chain. Netflix's spending on dubbing and subtitling, and its approach to AI-assisted workflows, directly affects media localization vendors such as Iyuno and ZOO Digital.