Smartling has solidified its reputation in the localization industry by being named a Leader in The Forrester Wave™: Localization Services, Q3 2026. This recognition comes after an evaluation by Forrester Research, which assessed 11 providers in the localization services sector based on 27 distinct criteria. Notably, only two of these providers, including Smartling, received above-average feedback from customers, underscoring the company's impact on enterprise localization through superior innovation and technology.

Smartling's innovative approach to localization is a key factor in its success. As outlined by Smartling News, Forrester's evaluation specifically praised the company for transforming fragmented enterprise localization into a streamlined, automated production model. Smartling’s use of AI is a significant differentiator, with the platform enabling over 1,000 global brands to translate billions of words annually. This capability is supported by the company's focus on an open architecture that accommodates real-world, multiprovider situations, ensuring flexibility and adaptability for diverse client needs.

The recognition by Forrester coincides with Smartling's significant developments in September 2026. The company was named an OpenAI Select Partner and launched a plugin that integrates translation functionalities into ChatGPT. This strategic collaboration highlights Smartling's commitment to integrating cutting-edge AI technologies into their offerings. Additionally, Smartling's acquisition by Vitruvian Partners marks a new chapter, promising potential for further innovation and expansion in the global localization market.

Smartling's CEO, Bryan Murphy, emphasizes that AI's true value emerges when implemented enterprise-wide, not just isolated to a great model. Murphy asserts that Smartling sets itself apart by delivering exceptional customer outcomes through leading AI translation technology. As Smartling continues to refine its agentic solutions and share expertise, the company's standing as a leader in the localization industry seems poised for longevity. In an ever-evolving field, Smartling's ability to leverage advanced AI capabilities effectively positions it to meet and exceed the demands of global enterprises seeking comprehensive localization solutions.