Esther Calatayud's promotion to Chief Operating Officer at VSI marks a significant step in both her career and the ongoing evolution of one of the leaders in media localization. Having accumulated 20 years of experience in the media and entertainment industry, Calatayud has been an integral part of VSI since she joined in 2018. Her elevation to COO comes after a strong track record of driving operational and workflow transformation within the company, as highlighted by William Russell, CEO of VSI, who emphasizes her pivotal role in steering these changes. This promotion is not just a personal milestone for Calatayud but a reflection of her substantial contributions to VSI's strategic vision.

In her new role, Calatayud acknowledges the rapidly changing landscape of localization, asserting that technology is unlocking new opportunities while client expectations regarding quality, speed, flexibility, and service are ever-evolving. This insight is crucial for VSI as it navigates the complexities of a dynamic industry. Her outlook aligns with her nomination for the Business Transformation Awards by CEO Monthly in 2026, underlining her impact on the organization and her strategic foresight in embracing transformation and innovation.

Calatayud's appointment is timely as VSI continues to build on its longstanding history, positioning itself as a modern and ambitious entity in the media localization space. She stresses the unique opportunity at hand for VSI to both honor its storied past and ambitiously forge a path forward in the industry. This dual approach of respecting legacy while welcoming innovation aligns with her vision of evolving VSI into a forward-looking powerhouse. According to Slator, Calatayud's leadership promises to blend tradition with the transformative potential of technology, ensuring VSI remains a significant player in the global market.

Esther Calatayud's appointment as COO is more than a change in title; it signals VSI's commitment to adapting to a rapidly changing world. By leveraging Calatayud's expertise and vision, VSI is well-equipped to face future challenges, maintaining its competitive edge in an industry where change is the only constant. This transformation narrative sets the stage for VSI to potentially redefine media localization, balancing the demands of a technology-driven future with a steadfast dedication to service excellence.