Smartling’s AI Translation Platform Enables IBM to Cut Localization Time in Half, Scaling Marketing Across 170 Countries
Why this matters
- Significant reduction in localization time enhances market responsiveness.
- Improved translation quality boosts brand consistency across global markets.
- Automation integration streamlines workflows, reducing manual intervention and errors.
Smartling has revealed impressive results from its collaboration with IBM, showcasing how the AI translation platform has transformed IBM’s localization efforts across over 170 countries. By implementing Smartling’s Translation Management System and AI Human Translation alongside IBM watsonx, IBM halved its average localization time and enhanced translation quality by 40%, allowing the company to publish localized content in days instead of weeks.
This development is significant for the localization industry as it highlights the growing importance of integrating AI-driven solutions within existing technology stacks. IBM’s transition to Smartling streamlined its workflows by automating file handling and ensuring consistency in terminology and style across multiple platforms, including Adobe Experience Manager and Workfront. The result is a robust, efficient localization process that can keep pace with the rapid content demands of a global enterprise.
For localization professionals, this case underscores the value of adopting integrated, AI-supported workflows to enhance efficiency and quality in translation processes, ultimately driving better alignment with business objectives.
Source: smartling.com