Bitrefill, the leading crypto-only store, has revamped its localization process by adopting Crowdin’s platform, significantly enhancing its translation workflow. Previously, the company relied on a manual process that involved multiple handoffs, which led to inefficiencies and delays in adding new languages. With Crowdin, Bitrefill has automated the synchronization of strings between their codebase and the translation platform, leveraging AI to generate initial translations and streamline operations.

This transformation is crucial for the localization industry as it highlights the increasing importance of integrating AI into translation workflows. By reducing manual intervention and costs, Bitrefill has not only improved efficiency but also expanded its language offerings rapidly—adding four new languages in just days instead of weeks. The combination of AI and human review ensures quality while allowing for faster market entry.

For localization professionals, the key takeaway is the value of investing in AI-driven solutions that enhance workflow efficiency. Establishing a robust review process, whether human or AI-assisted, is essential to maintain translation quality while embracing automation.

Source: crowdin.com