Youpret, a Finnish Language Solutions Integrator, has appointed Mikko Koponen as its new CEO, succeeding co-founder Heikki Vepsäläinen, who will now focus solely on his role as CTO. Founded in 2016, Youpret specializes in remote interpreting services through its app, offering support in 120 languages. The leadership change comes as part of the company’s strategy to enhance commercial growth and expand its international presence, particularly following its recent launches in Estonia and Iceland.

This transition signals a significant shift for Youpret as it aims to leverage Koponen’s commercial and technical expertise to drive innovation in language services. With a focus on sustainability and a commitment to being the most sustainable operator in the language industry, Youpret’s B Corp certification underscores its dedication to responsible practices. As the interpreting sector evolves, Koponen emphasizes the need for a hybrid model that integrates human expertise with AI capabilities to enhance service delivery.

Localization professionals should take note of Youpret’s strategic direction, as it highlights the growing importance of combining technology with human insight in language services, setting a precedent for future industry developments.

Source: slator.com