Luísa Jacinto, a speaker at the ELIA Together 2026 event, emphasized the importance of a structured social media strategy for freelancers and language service providers (LSPs). During her session, she noted the eagerness among attendees to enhance their online visibility, which is crucial in a competitive landscape where many LSPs are already active but may lack a coherent communication framework. The discussions highlighted that while social media presence is common, it often doesn’t translate into authority or new business opportunities without a defined approach.

Jacinto provided practical insights on building a robust social media foundation, focusing on identifying target audiences, establishing clear content pillars, and maintaining consistency. The collaborative atmosphere of the event fostered open dialogue among professionals at all levels, reinforcing the idea that shared learning is vital for navigating industry challenges, such as AI integration and market saturation.

The key takeaway for localization professionals is the need to leverage social media not just for visibility, but as a strategic tool for sustainable growth and positioning in an increasingly crowded market.

Source: elia-association.org