Lokalise’s recent survey of 500 global business leaders reveals a significant disconnect between companies’ ambitions for international expansion and their localization strategies. As businesses plan to increase their market entries by 36% in 2026, many are struggling with translation quality and budget constraints, which could cost them up to 20% of potential revenue annually. Despite recognizing the importance of localization, only 28% of leaders feel their efforts are “very strong,” highlighting a critical gap that could hinder growth.

The findings emphasize that localization is no longer a secondary function but a vital component of revenue generation and market success. With 61% of respondents citing cost as a primary barrier to expansion, there is a clear opportunity for companies to reassess their localization investments, particularly in underrepresented regions like Latin America and Southeast Asia, which show significant growth potential.

For localization professionals, the key takeaway is to integrate localization into growth strategies from the outset, rather than treating it as an afterthought. This proactive approach can help close the gap between ambition and execution, ensuring that localization efforts align with market opportunities. I recommend diving into the full article for deeper insights and actionable strategies.

Source: lokalise.com