Smartling has appointed Lina Tonk as its new Chief Marketing Officer, bringing over 20 years of experience in marketing for high-growth software companies. Tonk’s role will focus on enhancing Smartling’s global marketing strategy, promoting its AI-powered translation solutions, and strengthening customer and partner relationships. Her previous successes at Recurly and isolved highlight her ability to drive brand visibility and commercial growth, making her a strategic asset as Smartling aims to solidify its leadership in the localization industry.

This leadership change comes at a pivotal time for Smartling, which reported a 218% growth in AI and AI-human translation services in 2025. As enterprises increasingly adopt AI for translation, Tonk’s expertise will be crucial in navigating market dynamics and meeting the evolving needs of global companies seeking high-quality, efficient localization solutions.

For localization professionals, Tonk’s appointment signals Smartling’s commitment to innovation and customer-centric strategies in AI-driven translation, underscoring the importance of strong marketing leadership in a rapidly evolving industry.

Source: smartling.com