Ivana Bojčić, CEO of BoLingo, shares her journey from a kitchen-table startup to a respected player in the language services industry in the latest installment of “The Voices Behind the Words: Member Spotlight.” With a focus on quality and expertise, BoLingo has carved out a niche in Balkan language translation, particularly for the automotive and consumer tech sectors, translating millions of words over its 11-year history.

Bojčić emphasizes the importance of balance in her leadership approach, prioritizing client satisfaction and due diligence over aggressive growth. Her hands-on experience as an interpreter and translator allows her to maintain a deep understanding of the industry, fostering a dedicated team of in-house and external collaborators. This boutique model has proven effective, earning the trust of major global brands.

For localization professionals, Bojčić’s story highlights the value of personalized service and expertise in a competitive landscape. As the industry evolves, maintaining a focus on quality and client relationships remains crucial for success.

Source: elia-association.org