Cisco has acquired EzDubs, a startup known for its real-time translation services, marking a significant move in the localization and language services sector. Founded in 2023 and backed by Y Combinator, EzDubs has developed technology that enables live translation while preserving the speaker’s original voice. Cisco plans to integrate this technology into its Cisco Collaboration platform, enhancing tools like Webex with features that could revolutionize communication across languages.

This acquisition highlights a growing trend where major tech players are investing in translation technology to bolster enterprise communication solutions. With the translation services market valued at around $40 billion, the shift toward integrating real-time translation capabilities into established platforms could reshape workflows and user experiences in localization. The decision to sunset EzDubs’ consumer apps underscores the industry’s focus on enterprise solutions, where demand and investment potential are higher.

For localization professionals, this acquisition signals an important shift towards AI-driven translation solutions in enterprise settings, emphasizing the need to adapt to evolving technologies and market dynamics.

Source: techcrunch.com