IMAX is harnessing AI to enhance localization for its original content, responding to the growing demand for non-English media. The entertainment industry, valued at $2.8 trillion in 2023, is projected to expand further, with non-English content gaining traction even in traditionally English-speaking markets. This shift is exemplified by Netflix’s reported 90% growth in non-English viewership in the U.K. over the past three years.

To capitalize on this trend, IMAX has partnered with Dubai-based Camb.ai to implement AI-driven translation for its documentaries and other original content. Camb.ai’s specialized models, such as Boli for speech-to-text and Mars for speech emulation, are designed to maintain the nuances of original audio while providing translations in up to ten languages simultaneously. This collaboration aims to streamline localization processes, reduce costs, and improve viewer engagement.

For localization professionals, the IMAX-Camb.ai partnership highlights the potential of AI in scaling translation efforts, particularly in addressing the rising demand for diverse language content. Embracing such technologies could be key for companies looking to stay competitive in a rapidly evolving media landscape.

Source: techcrunch.com